WEBSITE DESIGN

With more and more people turning towards online services, web design and development is fast emerging as a modern day marketing tool. Websites act as a virtual supermarket with no physical and geographical limits; and to tap this vast-potential business opportunity, a well designed and developed website is a prerequisite.
What is the process or approach to “web design”?
This is a question that many clients have in mind when looking for a potential web design and development company. This document explains the process from inception to completion and gives you an idea of what you could expect when working with a web design and development company.
This following is just an indicative guideline, as every project is unique and it may be designed and developed in different ways as per requirements.
WEB DESIGN PROCESS
Web design forms the base for development of a quality website. More than the coding and programming involved in the development stage it is the web design that attracts the visitors and induces them to browse through a site by providing user friendly screens. Hence, to make the website look attractive and readable, we need to follow a step-by-step approach laying importance on the following factors:
LAYOUT
As a first step website designers must discuss the layout and other requirements with the clients through a well-thought out process involving active consultation, participation and involvement of all stakeholders.
Through this, web designers prepare a comprehensive layout of the web design incorporating all the essential features/services of the company for review and suggestion. These suggestions are then included in the web design creating a strong base for website designing and development.
IMAGES & ANIMATIONS
Images and animations are an important factor in retaining the readers in the internet. They make the web page attractive and interesting to read.
We must use the latest technologies and standards in capturing and processing images. Use of cascading style sheet and flash images increases the aesthetic value of a site. We must also ensure that the images and animations are in tune with the content of the website and also ensure incorporating ALT Tag to make the images search engine friendly.
TEXT AND COLORS
Web designers’ should concentrate on the selection of text and colors in the website as certain fonts and colors will not be reader friendly. We must also make sure that the text and colors have relevance to the clients’ needs or client’s logo and are consistent through out the website. Fonts and colors must be reader-friendly and pleasing to the visitors.
NAVIGATION
Designing websites with effective navigation systems makes websites reader-friendly. Navigations are links that enables readers to identify the required information with in a website or through a guide/external website as per specifications of clients. An effective navigation design makes a reader jump to related topics and enables to browse through the web content easily.Through this approach we can provide quality and effective design that would be interesting to the readers.